July 27 - August 2, 2019

Welcome to the BMW Ultimate Driving Experience registration. Please fill out the information below to register for an event. Don’t forget to check out the Street Drives and the First-Ever BMW X7 in our new activity, the xDrive Experience. You will be able to sign up for these activities once you arrive on-site.

Cow Palace
2600 Geneva Ave
Daly City, CA 94014
Parking: Main Entrance - Upper Lot

Questions? Please call 1-800-558-4269

Select an activity:
** Autocross sessions begin promptly at their designated start time. Please arrive at least 15 - 20 minutes prior to your session’s start time. If you arrive late, you run the risk of forfeiting your reservation. Additionally all participants must attend the 10 minute mandatory safety briefing at the beginning of the autocross session. **

For Autocross, sessions are limited to 1 per person. If the Activity is marked as (Waitlist), you can sign up to be on our waitlist. If any spots become available, we will notify you immediately. All attendees must fully register for a session by completing the form below. Please refer to the FAQ page or call 1-800-558-4269 if you have any questions.


  • Complete Your Registration

    Please provide your information below to complete registration.

  • Additional Information

    Some additional information to help us serve you.

  • Naturally, we respect your privacy (for our complete privacy policy go to Registration for this event will be used by BMW of North America, LLC for event communications.

  • Registration Payment
    ** M Car Control Clinic fee is non-refundable **

  • Amount Due: $100